Generate a thousand logos in seconds. Good luck choosing one.
Version 1 looks professional. So does version 847. Your designer used to agonize for weeks. Now AI spits out endless "perfection" and you agonize forever. The logo isn't the product anymore. The choosing is.
Decision Paralysis at Scale
A founder pitched me yesterday. Showed fifteen pitch decks. All AI-generated. All flawless. All different. He'd been "finalizing" for three months. His competitor shipped with Comic Sans.
We traded scarcity of creation for scarcity of conviction. Can't decide? Try another variant. Still can't decide? Generate more options. The tools that were supposed to save time became infinite loops of maybe.
Traditional scarcity forced decisions. Limited options meant picking the least bad. Now everything's equally good, which means nothing's good enough.
The Hidden Cost
Every variation costs the same: nothing to create, everything to evaluate. The cognitive load doesn't scale. Generate a million options, still one brain to choose. One gut to trust. One moment of "fuck it, this one."
Watch teams with AI tools. They don't ship faster. They iterate forever. Version 1,847 of the homepage. Revision 3,291 of the email. Not because they're perfectionists. Because when you can always make another, why stop here?
The cruelest scarcity isn't options—it's conviction. We automated creation but you can't automate "good enough."